Program

We’re quite proud and excited to bring together all these people for you. Music & Bits brings the best of both worlds: be amazed by the awesome keynote speakers we have lined up for you, or get your hack on with the coolest music API’s while the actual developers are there to help you. We’re presenting two tracks for your convenience, but don’t hesitate to swap tracks when you feel like it.

The keynote program will kick off by an introduction by Steve Jang, who will give us a short overview of the speakers and happenings in this exciting landscape.

Join a workshop by Twones, Cloudspeakers, STEIM or Last.fm, or listen to visionnairy stories by Echonest, Last.fm or Hypemachine amongst others. Music Hackday is an unconference format; so the program will be created on the spot. When you want to give a workshop, demonstrate your app, or discuss technologies, just do it. Moderation by Dave Haynes from Soundcloud.

Time Music & Bits conference track (Shaffyzaal) Music Hackday (Teekenzaal, Kremlinzaal & the Koepelzaal)
09:30 – 10:00 Doors open
10:00 – 12:30 STEIM – Technical hardware demo

Vodafone - 360 Presentation

Api-presentations

RjDj – Workshop

TU-Eindhoven – Demo van Jukebugs

12:30 – 13:00 Lunch (only for the hacktrack attendees)
12:45 – 13:00 Steve Jang – An introduction of the speakers, an overview of the (internet) music landscape of today
13:00 – 13:40 Soundcloud - A conversation between Speedy J and Soundcloud
13:40 – 14:20 Muxtape – The Role of Visual & Interaction Design in Musical Perception
14:20 – 15:00 The Echo Nest – Taking advantage of music data and analysis.
15:00 – 15:15 Break Break
15:15 – 15:55 RjDj & reactive music – How having a sound studio in your pocket changes the music landscape

15:55 – 16:35 Last.fm – Lessons learned in a music startup
16:35 – 17:15 Hypem – The Inevitable Effects of Style on Music Websites

Music and Bits – Conference Track

Steve Jang
Steve
Steve is an entrepreneur, startup advisor, and music lover. He was part of the founding team behind imeem, one of the largest social music services today with 80mm users worldwide, where he ran product marketing and business development for the company. Steve currently serves on the advisory board of internet companies such as Animoto, Conduit Labs, Pixelpipe, and StumbleUpon. If not working on something tech or music-related, then he’s surfing at Ocean Beach or skateboarding on one of the seven hills of SF. Go back.
Soundcloud (Eric Wahlforss ft. Speedy J)
Ericspeedy J
A conversation about new possibilities in the online world of dj’s and online music services like Soundcloud in that.
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Muxtape (Justin Ouellette)
Justin
Justin will explain the role of design and music on the web. Also, hopefully we’ll learn a little bit more about what the new Muxtape will look like in the future.
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The Echo Nest (Brian Whitman)
Brian
The next generation of music search and discovery platforms are now here — they can recommend you music or organize your catalog automatically by listening to it, predict which countries to launch your band’s next tour or even help you build synthesizers that play from the entire world of music. Artists, music sites and fans should embrace the explosion of music data on the web and I’ll show you what’s possible, what to watch out for, and what’s next.
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RjDj & reactive music (Andie Nordgren)
AndieMartinThe reactive music artists and entrepreneurs from RjDj will talk about reactive music, what it means for music production, distribution and consumption. They will demo the latest reactive scenes from RjDj, and explain how artists can express themselves with music as software instead of recordings.
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Last.fm (Matthew Ogle)
Matthew
Last.fm turns seven years old this month. Matthew Ogle, Head of Web Product, will give his insight on how Last.fm has grown and evolved despite the challenges faced by online music services in 2009. He’ll touch on lessons learnt along the way, what’s happening at London HQ, and give a sneak preview of some future features and applications.
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Hypem (Anthony Volodkin ft. Hannah Donovan)
AnthonyHannah
The aesthetics of style are a small consideration in the gigantic task ofbuilding and designing a website. In fact, as teams race to increaseconversions, grow audiences, and offer compelling features in theirapplications, style is usually considered at the end of the process. Stylegenerally comes after the prototype is built and the user experience nailed.For music apps, however, placing little consideration on style (or ignoringit all together) can have unconsidered consequences on your audience,causing some demographic groups to leave, others to stay, and yet others tointeract destructively or not at all.We will talk about taking an active approach to considering website aesthetics and taking charge of how they influence the right people toreturn, engage with the product and participate thoughtfully in the community.
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MusicHackDay – Hacktrack

Music Hackday (Dave Haynes)
DaveThe unconference hacktrack will be moderated by the spiritual father of Music Hackday, Dave Haynes. Dave’s experience in several unconference events, OpenMusicMedia and also being the UK manager for Soundcloud makes him a key figure at this event.
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Api presentations
There will be api-presentations by: Cloud Speakers, Twones, Soundcloud, Echo Nest, Hypem and more…
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Jukebugs
Jukebugs are the result of Joris Zaalberg’s final master project at the department of Industrial Design of Eindhoven University of Technology, executed in cooperation with Barcelona Music and Audio Technologies. These smart, light- and motion sensitive music players introduce a novel way of interacting with large digital music collections, implementing a music search and recommendation engine in a physical product. The project is an example of the innovative work that is being done in the field of music experience design at ID TU/e in cooperation with industry partners.
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STEIM
STEIM’s Frank Baldé and Robert van Heumen will demo STEIM’s approach to re-using off-the-shelf devices for musical control but also show various custom-built instruments by STEIM. Van Heumen will talk about STEIM projects, showing what’s going on and how artists can be involved, while Baldé will demo STEIM’s junXion and LiSa softwares in combination with Wii remotes, cheap USB controllers and some STEIM instruments.
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Vodafone
App development has never been this easy; HTML / Javascript and an easy upload (www.jil.org). Once developed easily distributed to all of Vodafone’s network, covering Europe, China, US and Japan.
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RjDj
Andie Nordgren & Martin Roth will demonstrate their composer tool and client developer, and give a short general talk on what RjDj is and its possibilities. Plus on the fly support and a small workshop on scene creation.
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